Smart Electoral Planning
booth-level intelligence for winning campaigns
Plan, target, and win elections with micro-level geospatial intelligence — booth-by-booth voter demographics, historical voting patterns, ground-truth survey data from the My GLOBEIR app, and live campaign tracking on the GLOBEIR WebMap. Used by political parties, polling agencies, and civic strategists.
What we deliver
Booth-Level Voter Mapping
Every polling booth mapped with voter rolls, demographic mix, caste/community composition, and turnout history — from constituency down to single polling station.
Historical Voting Pattern Heatmaps
Visualize past election results (Lok Sabha, Vidhan Sabha, local body) as colour-coded heatmaps — identify strongholds, swing booths, and weak zones at a glance.
Demographic Profile by Region
Age, gender, occupation, education, religion, caste, household income — overlay demographic layers on the constituency map for targeted messaging.
Ground-Truth Field Surveys
My GLOBEIR app enables booth-level workers to capture issues, sentiment, candidate awareness, and voter feedback — geotagged and time-stamped.
Live Campaign Tracking
Track every rally, door-to-door visit, and grassroots activity on the WebMap in real-time. Heatmap showing daily campaign intensity per booth.
Resource Allocation Optimization
Data-driven deployment of workers, posters, vehicles, and budget to high-impact booths. Stop wasting resources on guaranteed wins or hopeless losses.
Real-world applications
Trusted across industries to solve location-based challenges with precision and scale.
Powered by modern technology
My GLOBEIR Mobile App
GLOBEIR WebMap Dashboard
ECI Voter Roll Integration
Census 2011 Demographic Data
Historical Election API
PostGIS Spatial Database
Real-Time Activity Streams
Secure Multi-Tenant Hosting
Frequently asked questions
What is smart electoral planning?
Smart electoral planning is the use of geospatial intelligence, voter demographics, historical voting patterns, and real-time field data to design winning election campaigns at booth, ward, and constituency level — replacing intuition with data.
How granular is the analysis?
We can analyse down to individual polling booth level — typically 800–1,200 voters per booth. Each booth has its own demographic profile, voting history, swing index, and current campaign coverage tracked separately.
Can it integrate with the official voter rolls (ECI)?
Yes. We can ingest Electoral Commission of India voter roll PDFs/data and link each voter to their booth, ward, and constituency for visualization and analysis.
How does the My GLOBEIR app help during campaigns?
Field workers use the app to log every door-to-door visit, rally attendance, voter pledge, complaint, and ground-level sentiment — all geotagged. The data flows live to the WebMap so strategists see campaign coverage in real-time.
Is the data secure and confidential?
Yes. Each campaign gets its own private deployment in their cloud account (AWS/Azure/GCP). Data is encrypted, role-based access enforced, and full audit logs maintained. We sign strict NDAs.
How early should we deploy this before an election?
Ideal deployment is 6–12 months before polling — to map all booths, ingest historical data, train field workers on the app, and build baseline campaign analytics. Crash deployments in 4–8 weeks are possible for rapid response.
Win at the booth level
Replace guesswork with geospatial intelligence — for parties, candidates, polling agencies, and strategists.